A brand new Lema’s home in Sydney
A spring full of internationals appointments for Lema, which after the latest Pune’s opening in India, reinforces its presence in Australia together with the remarkable local partner Rogerseller, one of the premium Australian retail, thanks to the new Sidney opening and the Melbourne showroom setup makeover.
To describe at its best the discrete elegance of the Italian brand, the Melbourne and Sidney flagship stores show different night and day ambiances presenting Lema Home: refuge of the soul, space thought like a tailor-made dress free of constraints, inspired to a lifestyle away from clamour and pretentiousness, devoted to utmost emotional comfort. Two new displays presenting Lema’s excellence and its unique manufacturing ability that have allowed the company to combine the values and technological efficiencies of a large enterprise with fine and unrivalled craftsmanship.
To celebrate the Sidney opening and the new Melbourne setup two prestigious events have been organized on May 25th in Melbourne and on May 26th in Sidney.
The guest of honor has been Piero Lissoni, art director who has interpreted Lema’s philosophy thorough its personal and sophisticated styling approach, since more than 20 years.
Lissoni has also been the protagonist of the lecture “Musings of a Modernist Master” hold on May 24th promoted by Rogerseller and Lema together with the Royal Melbourne Institute of Technology, an renowned Melbourne university, one of the most important of the southern hemisphere.