Chiara Andreatti signs Plis électriques, the delicate visual display created for the windows of the London flagship store
Lema celebrates the arrival of spring in London with Plis électriques by Chiara Andreatti, a visual concept with a subtle elegance newly installed across the two large windows of Lema’s flagship store in London, located in the heart of Chelsea, at 183 King’s Road. An emerging designer on the international scene, Chiara Andreatti, who previously designed the Taiki armchair and the Bulè table for Lema in 2018, stands out for her instinctive and feminine design vision.
For this project she chose off-scale fans in pleated paper, which are both light and sculptural, creating an eye catching installation with its transparencies that are both intense and contemporary thanks to the bright tones of the fluorescent neons hidden behind the fans, leaving the structure and the electric wires visible.
Sophisticated scenes for the centre-stage protagonist: the custom-made Hangar wardrobe by Piero Lissoni, presented in the floor-to-ceiling metal frame version in bronze finishing with lacquered shelves in the delicate spring colour: Timo.
Plis électriques is the first of a series of visuals that will enrich the windows of the London Store during the year, giving life to new creative stories thanks to collaborations with diverse designers who differ in attitude and style.
This reconfirms Lema’s ability to interpret designers’ vision maintaining the brands’ language and style, guiding towards an ever coherent collection.