ELLE DECOR CONCEPT STORE – INTERIORS AND DIGITAL EXPERIENCE

Lema@Fuori Salone 2017
Palazzo Bovara, C.so Venezia 51, Milan

On the occasion of the Milan Design week, Lema has been partner of the installation Elle Decor Concept Store, curated by the renown international magazine of furniture, design and architecture in collaboration with the sociologist and essayist Francesco Morace, H-ART and the Italian-Danish designers GamFratesi.

The installation, created in the evocative Palazzo Bovara, was an immersive experience dedicated to new trends in the retail field and examines, through the setting and from a sociological point of view, the “New shopping experience”, that is the new relationship of the consumer with the shopping, after the arrival of digital.

Particular attention has been payed to design and fashion, two Milanese excellences, whose store evolve following the new trends in the retail world, that face today a new buyer concept: not only a simple customer, but the person in the center of the consumer experience.

The exhibition curated by GamFratesi has invited visitors to discover the products along a flexible and interactive exhibition itinerary which stretch along the indoor and outdoor spaces of Palazzo Bovara.

Lema in particular, has been protagonist in the “Gallery”, a sophisticated dining environment alongside an elegant library, enclosed by a grid that represents the abstraction of a store space, that was personalized thanks to Selecta bookcase by Officinadesign Lema, the Eydo dormouse by Francesco Rota, Graceland table by Christophe Pillet and Bai Lu chair by Neri & Hu.

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