LE/mag is now online!
Lema chose an unusual way for the furniture and design sector to express them and tell about its unique character:
an independent and free e-magazine, where self-reference is banned.
Without specific mentioning the brand’s activities and collections, an articulated publication witnesses the strength of a brand that dared to present and assert its style with a strong and decisive strategy, transferring the brand experience through charming tales enriched of high-quality and intensive iconographic contents.
The common thread is the light and décontracté approach. Welcoming and conviviality, relax and warmth are in fact the words that better characterise Lema’s delicate creative universe and that currently represent the guidelines of the new magazine.
LE/mag is conceived as virtual space where to find ideas and hints for slow living, meaning the idea of living and enjoy the home in relax, that has always inspired Lema Home’s collections. Trips, leisure, art, culture, shows, literature, cinema, food….the intention is to strengthen the bond with the public, opening up at the same time to new readers…charming them with brief stories and relaxing moments, by telling the experiences lived, charming trips where luxury often underlies absolute simplicity: an oasis in the far-away Mongolia, a Norwegian lodge in the middle of nowhere, a Mediterranean resort, the ecstasy of a fine chocolate, the charm of the ancient history of a family of leather artisans.
A constant search for news and inspirations: there are no boundaries for LE/mag that discovers the latest bien vivre trends all over the world. Mixed weekly brief articles for a magazine free of charge that intends to become a reference point for those who choose a way to be devoted to the understatement, like Lema.
The passion for quality and tailor-made character that have always guiding Lema and allowed the firm to be established at international level, are revealed with discretion in every article of LE/mag. Lema’s soft stylistic lexicon, rich of simplicity intended in its finest meaning, with fine references to the design culture that enhance the character, can be found in the elegant and neat style of LE/mag.
LE/mag proposes weekly issues that can be directly viewed at lemamobili.com/lemag and also available in Lema’s newsletter and the brand’s social channels thanks to a multi-channel strategy: Facebook, Instagram, Linkedin, Pinterest.
Just take a second to register and enjoy engaging moments and ideas for new experiences to live first hand, worldwide.