Lema@Salone del Mobile.Milano Shanghai 2019
Double Chinese opening for Lema which consolidates its presence in Shanghai and Shenzhen.
China is evermore a protagonist of Lema’s international expansion on the occasion of the presence at the fourth edition of the Salone del Mobile.Milano Shanghai, which has inaugurated on Wednesday 20th of November the new location of its Shanghai flagship store and on Saturday 23rd November the new set-up of the Shenzhen flagship store.
Two years after the opening, the Lema Shanghai flagship store has moved into JSWB, a prestigious mall dedicated to the best international furniture brands. Strategic location in Shanghai, the most inhabited city in China, a decisive market where the Italian brand has been greatly strengthened in recent years thanks to large supplies for prestigious projects in the contract sector and to constant openings at a retail level. Opened in partnership with local dealer Shanghai Heng Su and developed on 250 square meters is entirely dedicated to the presentation of modular systems and other Lema Casa designs skillfully combining manufacturing heritage and industrial innovation.
Saturday 23rd of November, Lema has also unveiled the new exhibition concept of its largest flagship store in the world, that of Shenzhen, an increasingly cosmopolitan metropolis in southern mainland China, which is also developing thanks to its proximity to Hong Kong. An ambitious project developed in 2016 in partnership with local dealer Ubun . The Shenzhen flagship store through numerous settings in the over 1200 square meters of the store is entirely dedicated to modular systems and other proposals of the Lema Casa catalogue revealing its alchemy and discreet elegance .
Guest of honour of the two opening nights, the designer David Lopez Quincoces who talked about his long collaboration with Lema.
In addition to his modular storage LT40 system, new for 2019, an original version expressly dedicated to the opening of the two Asian flagship stores of the ALTON armchair with jade-shaped interwoven relief by Osborne & Little, selected by Matthew Williamson, ward-winning British designer known for the use of motifs and designs inspired by nature and travel, with strong colors and a kaleidoscope effect.