SOFT HOME – Interiors and Digital Experience by Elle Decor
Lema@Fuori Salone 2016
Palazzo Bovara, C.so Venezia 51, Milano
On the occasion of the Milan Design Week, Lema took part in Soft Home – Interiors and Digital Experience, an interactive digital installation by Elle Décor Italia, the international monthly magazine of furniture, design and architecture in collaboration with H-ART and UdA Architetti, the studio managed by creatives Andrea Marcante and Adelaide Testa. The installation, a full-immersion experience in modern living lifestyle, staged in the suggestive Palazzo Bovara where visitors walked through interiors enlivened by sophisticated technology that’s user-friendly, intuitive but not intrusive. The title of the exhibition refered to the double meaning of the word soft, as an abbreviation for Soft-Tech, but also Softness as an attribute of a welcoming, soft and comfortable home.
Among the products displayed, courtyard by Francesco Rota and Galerist by Christophe Pillet . Wall unit in wood with day compartments and sliding doors, that re-interprets the taste and creativity typical of the industrial design of the ‘60s. courtyard, with structures and metal feet, is the result of Francesco Rota’s work on the theme of containment and is thought to be combined to all Lema’s padded furniture. The tops in wood can be embellished by a thin metal slab, while the handles of the sliding doors are in extruded aluminium. The name Galerist encapsulates a way of displaying objects in a space: a display cabinet that arises from a classic motif and that reinvents itself in order to become decor that is both contemporary and design. Christophe Pillet sets his sights on round glass, creating a stage within which to display items and memories in a way that their value is appreciated at every angle. The four walls, in fact, are in extra-clear glass, allowing for a 360-degree view. The doors’ hinges are details that are simultaneously functional and aesthetic, made in treated metal to give it deep and full colour. The display case is entirely in aluminium, made with welding especially tailored for this project.