Lema @ London Design Festival

The 2024 novelties at the London Design Festival, with an installation that celebrates the encounter between Italian elegance and Japanese minimalism.

The London Design Festival 2024 begins and Lema returns as a protagonist bringing with it a refined display that interweaves Japanese minimalism with Italian elegance. In the Flagship Store at 183 King's Road, the encounter between two distant worlds manifests itself in a harmonious dialogue made of pure forms and sophisticated materials. The space becomes the showcase in which for the first time the Hasu armchair is presented to the English public, designed by Ludovica Serafini and Roberto Palomba, inspired by the lotus flower, symbol of natural beauty and serenity. Alongside Hasu, some of the new 2024 products presented at the last edition of the Salone del Mobile.Milano also set up the space: the August table, the Ares sofa and Orion coffee tables by Roberto Lazzeroni, the Omega armchair by Federica Biasi and the Ayon chair designed by Gabriele and Oscar Buratti. An evening cocktail enriched by a live dance performance, further emphasised the cultural union between Italy and Japan, making the evening a multi-sensory experience, where aesthetics and movement blend in perfect harmony. The new display not only celebrates the beauty of design, but also highlights Lema's ability to create collections that tell timeless stories, expressing elegance, balance and a profound attention to detail.