New opening in Dubai
Lema consolidates its presence in the Middle East with a new flagship store in Dubai, the main economic hub of Southwest Asia, in collaboration with its historic local partner Studio 971, a reference point for design in Asia. The design of the showroom comprising over 350 square meters is based on the concept of the renovated exhibition space inside Lema's headquarters in Alzate Brianza, curated by Piero Lissoni. The new flagship store brings to the capital of the United Arab Emirates the Mediterranean and contemporary atmospheres of Lema's dream home, where conviviality, relaxation and warmth define its character. This will be narrated by an overview of the vast catalogue, starting from the modular systems for the living and night area, Lema's core business since its foundation, to a selection of the most recent freestanding pieces. Guest of honour at the opening evening was Gabriele Buratti, the Italian designer who talked about his collaboration with Lema.