27 July 2020

WWW.LEMAMOBILI.COM New omnichannel dialogues

Lema announces the online debut of the new site, completely revamped in its graphics and architecture.

At the base of the project, a new omnichannel approach that aims at the integration between online and offline, from the site to the retail outlet.

In addition to the new institutional site, the big news is represented by the launch of the commercial platform, a simple and intuitive digital showcase, accessible from any device, offering a vast selection of proposals in the catalogue, with free-standing furnishings, complements, chairs and seating and upholstered furnishings. An important step in Lema’s distribution strategy, today among the most important Italian furnishing players at a world level.

Even more experiential and involving, with the opening of the online sales channel the new www.lemamobili.com site with responsive technology is presented as a space of relation, discovery and interaction between the brand and its public: architects, interior designers, retailers, but also consumers and design enthusiasts who, from today, with just a click will be able to directly buy a selection of the proposals in the Lema Casa catalogue.

The new site and the new online sales platform  represent, in fact, a brand new expression of the typical bespoke approach of Lema’s DNA that offers an always consistent personalised experience on all the company channels where the user, the professional and private customer, remains the centre of reference.

The quality and customisation of the service are also reflected in the online sales channel where customers are offered the support of the guided configuration in the choice of product, finishes and upholstery, with the plus of being able to visit the nearest retailer for even more direct and personalised advice.

The new online sales channel indeed does not exclude, but instead supports and enriches the retail distribution, mono and multi-brand, in a fluid relationship of integration.

As for the management of orders for Italy, it will be the same retailers that manage the last mile of delivery, offering on request also the assembly and after-sales assistance to the end customer who can also decide to personally go to the store to pick up the product ordered.

Abroad, the shipment will instead be managed by specialised partners, always offering the customer three different options: roadside delivery, delivery and assembly or pick up at the Lema flagship stores or other stores to which the management of after-sales assistance will also be entrusted.


A new way of describing Lema’s aptitude toward dialogue. An articulated concept, understood not only as the way Lema communicates and interacts with its reference public, who play the part of co-protagonists at the centre of the storytelling, but also an expression of its design philosophy.

The idea of dialogue indeed spells out for Lema an idea of home as a privileged space of relationships and sharing and, at the same time, it describes the meeting of forms and materials, aesthetics and function and the company’s ability to combine different design signatures in a harmonious collection of furnishings designed to adapt to personal lifestyles, in every home around the world. A philosophy that also has brought about the creation of the new claim “The Art of Dialogue”.

The idea of dialogue has also guided the development of the new www.lemamobili.com site, a project articulated by six hands. To support Lema, two established partners such as GraphX, the graphics division of Lissoni & Partners, that developed the stylistic concept, and Furnichannel, a renowned Italian web agency dedicated to the world of Home&Design that managed the development of the platform.

From the viewpoint of content, the home page is totally revamped.

To characterise it is the large opening banner dedicated to a specific theme each month: trade fairs, projects, products.

Under another three fast links, a sophisticated triptych with an editorial style, always in periodic rotation, that lead to other news and specific sections.

Also impactful is the story of the collections with a space being dedicated to a specific product each month, and the stylistic inspirations of the Shop by Look section. A showcase linked to the online sales platform that offers, through refined photographic sets, a selection of products inspired by different moods and styles.

The company’s story is also enhanced with dedicated sections accessible directly from the home page and the space dedicated to Lema Contract, another aspect of the Group’s soul, where the most important achievements of the company throughout the world are presented.


Dialogue with us and let yourself be inspired on www.lemamobili.com!