NEGOZI VODAFONE 2012
From 2012 to 2016, Vodafone reconfirmed the partnership with Lema Contract for the development of all the sales outlets of Vodafone Italia, 860 shop in shops and 12 flagship stores. A particularly significant design challenge that to this day remains one of the most important case histories of Lema Contract and in general one of the most significant in the world of Italian retail. Together with Vodafone, Lema has developed an immediate and welcoming concept, enhancing the purchasing experience, thanks to specific technical, stylistic and architectural elements. The environment created is modern and comfortable: reduced and simpler features, a functional open space, increasing the dimensional perception. The product display revises the traditional concept of “perimetral” display to a space with centralised islands to conduct sales, proving itself to be clear and rational.