Lema renovates its space in Aoyama, Japan
The Lema showroom in Aoyama is featured in a redesign that perfectly expresses the meeting of the sophisticated elegance of Italian design and refined Japanese aesthetics. This renovation not only celebrates Lema's international expansion, but also underscores the consolidation of longstanding relationships with its dealers. It is a testament to the company's continued growth and its commitment to maintaining strong and lasting relationships with partners around the world, while ensuring that each showroom reflects the brand's values and adapts to local needs, remaining at the forefront of the industry.
The large showroom space is divided into different areas, from living to dining and sleeping areas, each designed to enhance the high quality of Lema products and as a symbol of a perfect balance between aesthetics and functionality. The Gullwing table designed by Gabriele and Oscar Buratti, with its fine marble top and sculptural character, embodies an ideal of refinement, while the Ombra chairs designed by Piero Lissoni, which have become iconic, light yet enveloping, define a new concept of comfort. The showroom also features several Lema modular systems, one of the company's strengths. The living area, whose protagonists include the Yard sofa designed by Francesco Rota, is enhanced by LT40, a highly customizable modular system of storage units and wall elements. In the sleeping area, on the other hand, scanning the rooms are the closets: on the one hand, a free-standing configuration that also serves as a partitioning backdrop of Armadio al Centimetro, which joins a composition of the VentiTre walk-in closet designed with an eye to environmental friendliness; on the other hand, the Eureka closet by Steve Leung, the elegant and feminine vanity that expresses in a contemporary key the charm of a furnishing complement from yesteryear, giving life to a multifunctional product. The Lema showroom in Aoyama reflects not only the company's stylistic evolution, but also its established synergy with the local market. The result is a space that perfectly meets the expectations of an international audience while maintaining a strong local identity, once again confirming Lema's ability to combine tradition and innovation in every context.