June 13, 2008

CHE BANCA!

DESIGN BY Crea International
LOCATION Italy
YEAR 2008

Lema signs the concept for the 25 national branches of Che Banca! A turnkey project based on the creative design of an innovative, last generation layout: a comfortable branch focused on the customer; a project able to turn the severe spaces of banks into pleasant places, where light and transparency play a leading role. A natural-tech concept as exigency to go back to the essential core of things. The layout brings to mind the organisation of the solar system, with the interiors transmitting warmth through a technological and friendly sun, but the customer is always the centre of attention. The prevailing white and yellow colours emphasise the intensity of the light coming through the large windows. At the centre of the rooms, a welcoming reception island with comfortable armchairs. Along the perimeter, the large portals for banking activities.