China is increasingly a protagonist in Lema’s international expansion, renewing the setup of its Hanghzou showroom, one of the most industrialized and advanced cities in the world located in eastern China.
The Hanghzou showroom is renewed
The 1000 square meter exhibition space is located at No. 1 Red Star Macalline Hangzhou Store and is spread over three levels connected by an imposing central staircase with wide steps, putting the different proposals of the living and sleeping areas in dialogue.
The protagonists of the new set-up are some of the company's most representative furnishings, signed by internationally renowned designers who have collaborated with Lema in recent years.
Internally designed by the Style Office, the new exhibition concept of the flagship store celebrates the values of excellence, attention to detail and high customization that have always distinguished the Italian company, committed to combining aesthetics and functionality to create collections with sophisticated design, capable of telling contemporary living.