A complex turnkey project exclusively developed by Lema between 2008 and 2012 for 820 shop-in-shops and 21 flagship stores based on the idea of an environment designed to convey the brand’s values with the need to communicate hospitality and multisensoriality through a linear, intuitive, and simple layout.

The gaze reads the store environment in horizontal bands, the perimeter display of the product/service is clear and rational: immediate emotions with spontaneity and freedom. Walls are broken down, the dimensional perception of the space is increased with clean lines and surfaces, technological complexity is lightened.