A particularly significant design challenge that today represents one of the most important case histories of Lema Contract and generally one of the most significant in the Italian retail world. Lema developed together with Vodafone an immediate and welcoming concept, enriching the shopping experience thanks to specific technological, stylistic, and architectural devices.

The created environment is modern and welcoming: simple and minimal lines, the space is open but functional, thus increasing the dimensional perception. The product display, revising the traditional concept of “perimeter” display to a space with central sales islands, is clear and rational.