London Flagship Store
One address, two divisions


LEMA’s London Flagship Store is located in one of London’s most prestigious addresses in the heart of Chelsea, at 183 King’s Road. Designed to be more than just a showroom, it functions both as a furniture store and a window to explore LEMA’s world of bespoke design and style. The company artistic director, Piero Lissoni, has designed the space to showcase the main sectors of the Group: LEMA Home and LEMA Contract. These two distinct identities represent the pillars of the brand, united by a common thread: tradition, innovation, industrial expertise and know-how, all of which define the essence of Italian design and the unique world of LEMA.
The Store is spread over 400 square meters and divided across two floors, allowing visitors to immerse themselves in the unique Italian atmosphere that defines the brand’s character.
The display flows from the ground floor, with two large street-level windows facing the iconic King’s Road, to the basement, home to LEMA’s made to measure service. The team can provide a full, bespoke design consultancy service for individual homes taking advantage of the brand’s iconic modular systems, upholstered furnishing such as sofas, armchairs and beds as well as dining tables and chairs, sideboards and more.

Lema VIP

For both our contract residential projects and our bespoke smaller projects, each client that has purchased a Lema product or has had one installed will be given access to a VIP card that ensures not only access to special promotions, invitations to exclusive events and personal shopping experiences in-store.