Summer of Love: a Bronze Award for Lema’s first time at Chelsea in Bloom
For the first time ever Lema is proud to have been part of Chelsea in Bloom, the world-class floral festival which has seen the participation of over 60 shops, restaurants and hotels creating incredible floral installations which were present across Chelsea, from Sloane Street to the King’s Road.
‘Summer of Love’ was this year’s theme, in celebration of the Royal Wedding and the power of love, which the King’s Road flagship store interpreted in the unique and refined style characteristic of Lema.
The set-up, endowed with the Bronze award and realized in collaboration with London florists Princess & Kō, drew inspiration from Oscar Wilde’s “The Happy Prince”, and the playwright’s time spent in Italy, by displaying some of his most famous love quotes.
On this special occasion, the windows showcased some of the brand’s latest and most iconic products surrounded by a floral installation with warm Mediterranean nuances, from dark green to powder pink. In the left window, the Alton armchairs, presented at the Milan Salone del Mobile 2018, and the Selecta modular day-system, one of the brand’s core products, in a refined Assenzio lacquer finish, while the right window displayed the Graceland dining table in a Ardesia clay finish combined with the Tabby chairs.